Case study | Corporate AI training
AI Market Intelligence Hub
A hands-on demo built for an international drinkware brand’s corporate training. It collects public market data every day and uses a BI dashboard and AI to turn it into insights that marketing, sales and operations can act on — and it helped the client win internal approval.
- Client
- International drinkware / kitchenware brand (Taiwan market)
- Project
- Hands-on demo for session 1 of a corporate AI course
- Users
- Marketing, sales and operations teams
- Timeline
- Live within one week, running daily since
Brand and competitor names are anonymised (shown as Brand A–F) to protect the client; all figures come from public market data. The live demo is the original showcase version.
The challenge
Scattered, slow intelligence
News, e-commerce prices and reviews, forum threads and YouTube reviews were compiled by hand each week — always a step behind.
Different teams, different needs
Marketing watches buzz and topics, sales watches price and channels, operations watches stock and risk. One report rarely fits all.
AI without a use case
Plenty of AI tools, but no everyday application connected to real data.
The solution: an automated flow from data to action
- 1
Collect
Google News, PChome, Yahoo Shopping, PTT, YouTube, regulations and patents
- 2
Schedule
Google Apps Script runs every morning, with timeout protection
- 3
Consolidate
Clean, de-duplicate and filter name collisions, stored in Google Drive
- 4
Dashboard
6 analysis areas across 26 pages, on desktop and mobile
- 5
AI analysis
Gemini AI analyst Q&A, daily briefings and a weekly management report
Highlights
Structured around market, customer, opportunity and action, with every page answering one business question.
Overview: key metrics, positioning and buzz trends at a glance
Framework: from market and customers to opportunities and actions
Positioning: price × share-of-voice bubble chart with AI commentary
Customers: review ratings, what buyers care about, brand comparison
Opportunity gaps: category × brand heat map
Action list: what marketing, sales and operations should do this week
A weekly management report, delivered automatically
Every Monday morning the week’s highlights, team actions and key news arrive by email — no login needed.
- Buzz, price, promotion and topic highlights
- One concrete action each for marketing, sales and operations
- Key news with source links
Results
26 pages covering market, competitors, customers, opportunities and actions
Data refreshes automatically with no manual upkeep
Correct answers on a benchmark set of AI questions
AI runs on free-tier quota, so running costs are near zero
A data audit and a 26-page desktop and mobile review were completed before launch, with zero issues outstanding.
Want one for your brand?
Three ways to start, depending on scope. Reference prices excl. tax; final quotes depend on data sources, customisation and timeline.
AI training + hands-on demo
Full-day course
From NT$68,000
- Demo scenario built around your category
- Walk your team from data to analysis to action
- Ideal for building alignment before investing
Market dashboard (Lite)
2–3 weeks
From NT$150,000
- 3–5 public data sources, refreshed daily
- Core pages: buzz, price and reviews
- Automated weekly report
AI Market Intelligence Hub (Full)
4–6 weeks
From NT$300,000
- As in this case: 6 areas plus AI analyst Q&A
- Weekly team action lists and management report
- Launch training and a one-month tuning period
Optional maintenance from NT$8,000/month: source changes, new metrics and issue handling. Compared with social-listening platforms at roughly NT$480,000+ per year (excl. setup), you own the data and the workflow.
FAQ
Where does the data come from?
Public news, e-commerce, forum and video data only — no personal data. Internal data can be added if needed.
Can it work for our industry?
Yes. Category keywords, competitor lists and sources are configurable — a good fit for consumer goods, retail and F&B.
What does the AI cost?
It runs on free-tier AI quota by default, so day-to-day costs are minimal. Paid tiers can be added for speed or volume.
What do we need to prepare?
One point of contact, the brands and competitors to track, and the 3–5 questions each team most wants answered.
Make data drive your decisions
From data strategy and CRM/MarTech implementation to reporting and automation — tell me the problem you want to solve and I will reply within two business days.